we think that the most stunning moment of an exhibition/art installation/cinema/theatre…is the preparation of the event,
how to get to something is sometimes more interesting and more important in order to involve, empower and sensitize people.
Everybody dreamed to see behind the backstage of a play, or in front of a piece of art such as a painting or a sculpture or a collage or a video installation to see how the artist got there.
Showing the backstage means also transparency, we think that something people appreciate a lot is to know how a process works, to discover that there’s nothing to hide, but a lot to learn.
The process to achieve something is sometimes a form of art itself.
Show the backstage